I created ZZETTO to share my designs, sketches, ideas, concepts—and even spontaneous doodles—through products like shirts, stickers, posters, and more, including handcrafted limited runs. What started as a shop will hopefully grow into something more: a creative playground of sorts for experimental drops and imaginative twists on everyday things. Basically anything creative I'd like to try out and share.

So, why the name ZZETTO? What does it mean, and where does it come from? ZZETTO is simply the letter Z, pronounced the way Koreans and Japanese used to say it in the ’70s and ’80s—the era I was born and grew up in. The giant robot Mazinger Z, for example, was pronounced Majinga Zetto—and it also happened to be my very first manga.

I’m Korean, but a lot of my artistic influences come from Japanese culture—especially manga and anime. It all started when I was four, obsessing over Sanrio characters, and that love never really left. Japanese entertainment still shapes my work today, from its meticulous attention to detail to its iconic kawaii aesthetic.